Conceiving and producing a Roadshow in France

Tryouts on the hats of wheel…As part of a proximity program intended to its dealers, Bridgestone asked Ludéric Events to conceive and organize a road show, including several French tracks.

Promotional operation
«50 days of Comodynes» with animation and training in the pharmacies of Paris and other major provincial towns.

Invitation to the first Range Rover Experience welfare workshop week-ends, in partnership with Biotherm Men, in the cities of Paris, Lyon, and Cannes (120 people per site).

Launching of the mini BN with distribution of 4 millions samples to the general public.Tour in 24 provincial cities (train stations and downtowns).

SFR Text message Tour. To introduce and optimize the use of text messages to the general public.
Traveling Village and concerts, 12 towns in France.

Promotional tour to introduce the brand new Vaneo to French beach resorts.

Promotional tour to introduce the brand new Discovery. 26 sites all over France.