Operations of prestigious public relations on Paris

Within the scope of deployment of its offer and its business development in France, Mastercard France was seduced by the special event solutions brought by Ludéric Group. We are in charge of the event strategy for the MasterCard Platinum and Gold cards.

Conception and production of the trophies ceremony for the 26th edition of the International Automoble Festival. A majestic location right at the Invalides. Evening hosted by Nikos Aliagas. Creation of a general public concept car exhibition over 4 days.

Brunch gathering 150 customers, partners and collaborators for the parents, and snack for the children at the MiniPalais. Within the Ville Européenne des Sciences at the Grand Palais, where Lafarge made the general public rediscover concrete, by creating “the technological concrete garden” with Le Laboratoire Central des Ponts et Chaussées. (road, canal and port central laboratory).

BMW hydrogenates The Palais de la Découverte (discovery museum) !

On the occasion of Substainable Development 2008 week, creation of an animation space around
Hydrogen 7.
Exhibition, information and test for the genereal public. Closing evening for 300 opinion leaders.

George V agency’s inauguration and themed cocktail dinner around the values of Barclays Premier for private bank’s customers and VIPs. Launching of the brand Barclays Premier and inauguration of the first French agency at the Four Season George V Hotel.

Evening launching of the Mini Clubman with animations at the heart of the FAIC for customers, journalists, opinion leaders and VIPs.

Introduction to the new Mini in a preview showing at the Mondial de l’Automobile, gathering more than 1 000 dealers, journalists, VIPs, and people at the Showcase

Gathering 1 000 people (external and internal) at the Grand Palais.

Conception and production of the trophies ceremony for 580 guests at the Grand Palais. Evening hosted by Roger Zabel.

Conception and production of the first Hairdressing Awards ceremony at the Grand Palais. Management and organization of the contest. A cult event within the profession gathering more than 500 people in various fields (hairdressers, fashion, press…). Evening hosted by Ariel Wizman.

Organisation of a private Alexandre Nevsky concert, Salle Gaveau, gathering 800 Mondial Assistance customers.

Creation at the Espace Pierre Cardin of the BMW Lounge for the press and general public introduction to the M5, M6, and BMW Indivdual 6 and 7 series. Setting up of a tryouts center for a week. VIPs and journalists (1 000 people).

Illustrated Petit Larousse launching by Christian Lacroix and Petit Larousse centennial celebration to 500 journalists and VIPs at the Galerie de l’Evolution.

FIFA’s celebrating its 100th birthday !
Opening ceremony at the Carrousel du Louvre. Ephemera exhibition relating FIFA’s history. 54^th Ordinary Congress. Birthday evening at the Chateau de Chantilly. These events gathered 1 200 delegates from 204 countries, 200 international journalists as well as politic figures and diplomats.

On the occasion of the «Christophe Maé» telephone launching, Samsung invites 600 dealers and journalists to a private concert by the artist at the MiniPalais.