Operations of prestigious press relations in Paris
Creating a press event in perfect osmosis with the brand, the product or the company, while knowing how to combine the necessary circumstances to attract you target journalists...
Espace Cardin, October 17th, 2011 :
Exclusively presentation of the BMW I3 and BMW i8 concept.
300 people (150 journalists, and 150 MINI pioneers and partners) were allowed to discover the two incredible BMWi concept cars.
Luderic Evénement has been charged of the whole event organization (scenography, logistic, etc.)
BMW Group has presented in Paris, during press conference, the results of the "MINI E Paris" experimentation and announced a new experimentation stage about the electric propulsion for 2012, with the "BMW ActiveE".
Those two stages come before the first models of the new Premium BMW i brand marketing, for 2013, including the BMW i3 and BMW i8 which were also presented for the first time in France.
