Operations of prestigious press relations in Paris

Cartier chose the Luderic group to organize the event launch of the “Odyssey of Cartier” movie, in the Grand Palais.

During all of the 29^th of February day, over 1.000 people (journalists, VIP, customers…) came to discover in preview the new movie of the brand.

For this occasion, they also were able to admire the new Cartier collection, which was exposed at the MINIPALAIS, with a glass of Champagne.

Espace Cardin, October 17th, 2011 : 
Exclusively presentation of the BMW I3 and BMW i8 concept.

300 people (150 journalists, and 150 MINI pioneers and partners) were allowed to discover the two incredible BMWi concept cars.

Luderic Evénement has been charged of the whole event organization (scenography, logistic, etc.)

Launch of Euronews channel, in arabic, at the Institut du Monde Arabe (Paris).

The European channel changes image and introduces its new logo to 300 institutional journalists, opinion leaders and partners.

Open doors day with conference and product tryouts, concluded by a seated dinner in the MiniPalais’ colonnades. Press launch to French and international journalists for the new make-up and anti-age products line.

Ubisoft is going all out ! Specialized journalists and entertainement at the Salomon de Rothschild Hotel

Press introduction of the perfume «Obsession Night» at the Saint-James & Albany Hotel’s swimming pool.

Press introduction of the «Petit Larousse Illustré 2006» at the Salomon de Rothschild Hotel to 300 VIPs and journalists.

Press introduction of the new make-up collection at La Terrasse 50.

Press introduction of the fragrance “Trésor” ‘s 15 year celebration at La Terrasse 50.

Conception and setting up of an ephemera exhibition "Objects of covetousness" in partnership with Fred, Bang & Olufsen, Siemens and Massaud. Introduction of the new Chrysler 300C model to 600 journalists and VIPs at the Salomon de Rothschild Hotel.

Press launching of the line in Eastern Europe at the Salomon de Rothschild Hotel.

Press introduction of the new make-up and lotions line at the Salomon de Rothschild Hotel.

Press introduction of the new “Secret of life” skin care at the Salomon de Rothschild Hotel.

Organization of the International meetings closing evening for 700 people at La Conciergerie.

Organization of the annual convention closing evening for 250 people at the Fairground Art Museum.

Organization of the introduction day to 100 journalists of the new make-up line “Purple Rain” by Fred Farrugia at the Espace Catherine Max, loft located in the 16^th arrondissement of Paris.